Hey, my name is

Priti Bakale

Crafting Strategic Products that Drive Business Growth

Product Management



Growth Strategies

Software Engineering

My Product Case Studies

Explore the fascinating stories of the most iconic products as I delve into their challenges and triumphs through my comprehensive case studies

Employee experience is equally important as our customer experience. After all, our team is the one who is going to take care of all of our customers’ needs and help us succeed. Creating a team of highly motivated and passionate individuals takes nothing more than understanding the 5 dimensions of human experiences and nurturing them.

My Experiences

Jul 2022 -Present

Product Manager II – Helpshift Technologies

Spearheaded successful initiatives, including implementing the WhatsApp Business API, directing the development of new customer-driven features, improving customer experience, and upgrading the product’s intent detection AI feature, resulting in significant improvements in usage, engagement, customer satisfaction, and revenue. The initiatives led to successful adoption of new product features and phasing out of underperforming ones.

May 2019 -Jun 2022

Associate Vice President | Products – Winjit Technologies

Responsible for driving new feature development and enhancing product engagement and retention, resulting in ARR. Collaborated with marketing and sales teams to improve perceived customer value and increase CLTV. Also strategized the integration of Winjit’s products with iTWO software, resulting in a significant increase in RIB Software’s stake in Winjit. Restructured the product division to improve cross-functional communication and collaboration, resulting in decreased engineering efforts and increased PQLs.

Sep 2018 – May 2019

Product Manager – Leoroc Technology

Responsible for leading a team of over 10 engineers in a startup, and overseeing the development of a minimum viable product (MVP) with both mobile and web applications. In addition, also responsible for validating product needs and market opportunities through detailed feature specifications, and ensuring that the MVP was built within a tight timeframe of 5 months. Collaborated closely with the founders to define the market, user segment, and value proposition of the product, as well as develop a go-to-market plan.

Nov 2016 – Oct 2017

Lead Developer – Vchip Technology

Collaborated closely with clients and internal stakeholders to conduct requirements gathering for more than 5 clients. Performed release management with a team of 5 developers to build solutions by translating business requirements to the right technical architecture, design, and document functional specifications.

Jun 2015 – Oct 2016

IoT Developer – Hiotron

Contributed in research and development of the company’s core products, overall direction, development, and growth in IoT. Delivered technology training on the Internet of Things to corporate clients.

2012 – 2015

Bachelor of Engineering – E&TC

The interesting thing about me

I love doodling. During working hours I enjoy doodling strategies on paper and in my free hours, I doodle cartoons.

Want to discuss product management or any interesting product challenge you want to solve? Reach out to me via